guides / source reference
What makes a qualified B2B sales meeting?
Separate booked activity from accepted business conversations.
The relevant problem
Start with explicit account fit, buyer decision role, problem relevance and the client's agreed next action.
How the approach works
Measure booked, confirmed, attended, sales-accepted and opportunity-creating meetings separately. An appointment no-show does not meet the held-meeting definition.
What to check before buying
Document disqualification feedback and improve the ICP or outreach instead of silently changing success definitions.
Common buyer question
Are meetings the same as sales opportunities?
No. Your team must accept the meeting and confirm a potential business opportunity.
Source status: Shopify development theme; scope and results require approval.